“Plants for men?”

Fleurop COO Rinaldo Walser came to this idea spontaneously when he discovered his love for the house jungle. “I saw that many of my male friends also have plants at home. And I noticed, of course, what matters to us guys: Plants must be easy to care for. The planter should also be included so that you can buy and place the plant ready to use. ”

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Rinaldo Walser therefore developed the new brand together with some Fleurop employees and gardeners. There are many plants that are easy to care for. But it was about putting together an attractive selection, with plants in different shapes, heights and shades of green.

Last but not least, we gave the plants suitable names. With each plant, we asked ourselves what it radiates. And then we tried to put our impressions into words and give them a name. That's how the mix of succulents and leafy plants came about. We also had a “masculine look” planter developed... as well as a logo that, in addition to the brand name, shows a snout, which simultaneously represents two leaves.

A brand is born!